At 418 cards, this year's set is much smaller than those of the last couple years. BBM has also changed things up a little by making the standard insert sets for Best 9 and Golden Gloves be subsets in the regular set instead.
The set contains only 27 (as opposed to 36 last year) "regular" cards for the manager and players for each of the 12 teams. This year's design features a white border on the bottom of the card. While most of the cards feature the usual high quality photos that BBM uses, I was surprised by a couple of cards that feature "studio" pictures as opposed to action pictures. The cards both feature rookies, so I wonder if BBM was simply unable to get a picture of them in camp in time for publication because of the earthquake. Although the earthquake is no excuse for BBM using yet another shot of Jose Ortiz with both hands above his head as he crosses home plate - their cards of him in both the 1st and 2nd Version sets last year used a similar shot. Here's some sample cards:
There's a 12 card subset featuring young players (1 per team) called "Recommended Hope 2011". Seven of the players in this subset do not have "regular" cards in the set, including Ryoji Nakata:
For the third year in a row, the Team Checklists feature the mascots for each team. I'm thinking they could change this theme anytime now, although at least they got a shot of Doala in a retro uniform:
I have to say that I'm kind of disappointed with this set. While I'm happy that the Best 9 and Golden Glove sets are part of the regular set, I'm not happy that they dropped nine players for each team. I don't have any sort of comprehensive list of who's missing, but I was surprised there was no Yusei Kikuchi card - especially since he was almost as hyped last year as Yu-Chan is this year. Not that there's really a choice if you want a big Japanese set - Calbee's got fewer cards and the Konami and Owner's League sets are hard to come by.
UPDATE: I forgot to include a link to the page on Jabalaya's website that shows scans of all the cards (including some of the inserts and parallel issues).