RIP Bob Horner

Bob Horner passed away yesterday at the age of 68 years old.  Horner was a star player at Arizona State in the 1970's, winning the first ever Golden Spikes award in 1978.  He was the number one overall pick in the MLB draft that year and was immediately put on the Atlanta Braves' major league roster, skipping the minor leagues entirely.  He'd hit 23 home runs in just over half a season and was named National League Rookie Of The Year.  He'd would team up with with Dale Murphy to be a deadly middle of the lineup combination for much of the next nine seasons in Atlanta, hitting 215 home runs over that time span.  And then, in 1987, Bob Horner went to play in Japan.

Horner had become a free agent following the 1986 season and wanted a contract for $2 million.  No major league team would offer him that but the Yakult Swallows did.  Horner signed and headed overseas.

A major league star at the peak of his career signing with a Japanese club was unheard of at the time (and pretty much still is).  These were the days of Japan's global economic dominance and it seemed like it was just another example of the Japanese buying up everything.  Robert Whiting used Horner's signing and experience playing in Japan as the opening chapter in his 1988 book "You Gotta Have Wa" and put the signing in context:

Japan was at the height of its economic muscle.  Japanese interests owned 54 percent of all the cash in the world's banks, 65 percent of all Manhattan real estate, and 3 percent of the entire U.S. national debt.  A staid Japanese insurance company had paid 39 million dollars for Van Gogh's painting Sunflower.

And now, in what one TV commentator had called the piece de resistance, a Japanese baseball team had outbid the American major leagues for a prime American player: James Robert Horner.

What Whiting didn't know or account for at the time was that the main reason the Swallows were able to sign Horner was that the major league owners were illegally conspiring to not sign each other's players.  Almost no free agents changed teams that winter.  What he also couldn't know was that the Japanese economy would stagnate starting in 1990.  Horner's signing by the Swallows was not a harbinger of things to come but basically a one-off due to unique circumstances - Japan's economic clout and MLB collusion.

The Swallows issued Horner uniform number 50 with the implication that he'd hit that many home runs, despite not joining the team until mid-April.  For the first few weeks, it looked like that was a possibility.  He homered in his first game and hit several more in his next games.  But inevitably the league adjusted to him and and pitchers stopped challenging him.  He finished 1987 with a .327 average, 31 home runs and 73 RBIs in 93 games.  

The Swallows offered him a three year contract for $10 million dollars but Horner had had enough of Japan after one season.  He returned to MLB and signed a one year deal with the Cardinals.  He was invited to spring training with the Orioles in 1989 but retired instead.  

Horner was one of only two Golden Spikes winners to play in NPB (with Trevor Bauer being the other) and one of only four number one overall picks to do so (along with Danny Goodwin, Floyd Bannister and Bryan Bullington).  

As far as I can tell, he only had six cards showing him with the Swallows that came out in 1987.  Five of these were in that year's Calbee set, numbers 101, 111, 121, 201 and 319.  The other was from the Play Ball set which was an unlicensed set issued in the United States, possibly to capitalize on Horner's presence on the Swallows.  He's only appeared in two OB sets since he retired - the 2013 BBM Legendary Foreigners and the 2020 Epoch OB Club Career Achievements sets.  Here are the cards I have of him:

1987 Calbee #101

1987 Calbee #111

1987 Calbee #121

1987 Play Ball #1

2013 BBM Legendary Foreigners #35

In rereading Robert Whiting's book when doing research for this post, I saw that he mentioned a commercial Horner had done for Suntory beer.  I went spelunking through YouTube and found this, although I'm not positive it's the one Whiting meant: